Case study: Unsliced
The Content System Behind Unsliced’s 15x Growth
The Problem:
Mike Bausch is the definition of a heavy hitter with 12 restaurants, a Guinness World Record, and multiple books to his name. But when it came to selling his online course for restaurant owners, he was stuck.
- Instagram capped at 1,700 followers.
- Only a few leads coming in each month.
- Course revenue flat at $5K/month.
He needed a strategy that would grow his audience, drive qualified leads, and finally turn Instagram into a sales machine.
The Solution:
We built a content system that created consistent, high-quality content without burning him out, letting him focus on his business while we handled the strategy.
01
Content strategy and
CTA optimization
Every piece of content was tied to his funnel, no random Reels or trends, strategic storytelling reels and formats that drove leads.
02
Reels & Carousels built
to convert
Smart scripts and visuals designed to grab attention and build authority.
03
Lead flow setup
We aligned CTAs, lead magnets, and nurture steps to keep traffic moving toward his course.
The Results:
30k
Followers
1,700 → 30,000 followers Instagram followers in under 12 months.
400+
Monthly qualified leads
From a handful to 400+ qualified leads per month from Instagram alone.
$80k
Monthly revenue
Course sales skyrocketed from $5K to $80K/month.
