Case study: PTC Virtual
How We Took PTC Virtual From No Leads to 100+ Monthly Webinar Registrations and a Scalable Sales Funnel
The Problem:
PTC Virtual had a strong high-ticket offer, but no way to consistently attract or convert leads outside of referrals and word-of-mouth. There were no funnels, no marketing systems, and no real pipeline. Everything relied on reputation.
We built the entire system from scratch. We started with a lead magnet strategy centered on high-value webinars, then launched paid ads, layered in organic content, and built the full backend — from the CRM and nurture sequences to landing pages and ad creative.
Now they get 100+ webinar signups every month, a 45% show-up rate, and consistent high-ticket closes without the manual chase.
Before:
0 leads from marketing
No funnel or automations
All sales from referrals and reputation
Manual, unscalable sales process
After:
80+ monthly webinar signups
45% average show-up rate
$6K average offer value
Automated funnel, lead nurture, and sales flow
